Each of the companies underwent an extensive RFP process involving several OMS providers before selecting ColorPalette.

"We are excited to expand our rapidly growing ColorPalette client base with the addition of these high-profile companies and we look forward to a long-lasting relationship with them," said Richard Korhammer, CEO, Lava Trading. "Lava is committed to differentiating itself through innovative high-performance trading solutions and we are confident that ColorPalette's fast, reliable and intelligent technology will provide America's Growth Capital, Avian Securities and Montgomery & Company with a competitive advantage in today's result-driven environment."

ColorPalette is a sector-based trading and order management solution, designed as a high-throughput, fully automated system for managing institutional and retail customer orders. Its features include streamlined regulatory handling of current rules for all capacity orders, customer order crossing and internalization management, open architecture with standard and strategically-placed APIs, complete trade risk management, and TraderIntelligence, a dynamic order-based query.

"ColorPalette allows us to streamline and improve upon our existing technology structure both from a quality and financial standpoint," said Jeff Liguori, Head of Trading at America's Growth Capital, a boutique full service investment bank focused on providing research and banking for the emerging growth sectors of the economy.

After careful consideration of various platforms, Avian Securities was convinced that Lava's advanced technology best suited its needs. "Choosing ColorPalette as our trading and order management system made the most economical and strategic sense for our company," said Lawrence Zirkel, Managing Partner and Director of Sales and Trading at Avian, a NASD member firm specializing in brokerage services and information technology research geared towards institutional investors.

"ColorPalette is a comprehensive OMS solution with superior technology that provides us with access to every equity market center in the United States, without requiring additional investments in IT servers or in upgrading our company network," said Jeff Wright, Vice President at Montgomery & Co. A leading investment bank, Montgomery provides research, sales & trading coverage, strategic advisory and M&A services, and public and private financings to growth companies in the information technology, communications, healthcare and media & entertainment businesses.