Advisor Software, Inc. ("ASI") rolled out a new white-label robo advisory platform at the TD Ameritrade National LINC conference in Orlando, Fla., today.
The new platform, ASI Digital Adviso, is designed to enable financial advisors to quickly enter the automated digital advice marketplace.
ASI Digital Advisor is a complete solution for onboarding and managing investment advice clients. The application includes a lead-generation component that an advisory firm can deploy from their existing website, and a fully mobile-responsive investor portal from which clients can monitor their investments from any web-enabled device.
"ASI Digital Advisor is built on top of our unique ASI Wealth Management Cloud platform," said Kevin Kraus, Vice President of Product Management at Advisor Software. "By building our application in a modular fashion using APIs, we were able to develop a digital advice solution that is the most flexible and scalable one on the market today."
The application allows advisory firms to customize various aspects of the client experience, including branding, investment products, and a goal- or risk-based approach to model selection. In a goal-based configuration, clients can create multiple financial goals, track goal progress, and run Monte Carlo simulations on their portfolios. ASI Digital Advisor's administrative features allow firms to create any number of model portfolios, and to monitor and rebalance any number of accounts.
Advisors can also customize client-profiling questionnaires and scoring rules, and utilize their own capital market assumptions. In addition, ASI Digital Advisor's integration with DocuSign gives advisors the option to offer additional functionalities such as the ability to e-sign account-opening paperwork.
"With this release, we believe we have set new standards for usability, scalability and flexibility in the digital advice space," said Andrew Rudd, Chairman and CEO of Advisor Software. "Competitive platforms often ask advisors to make too many compromises. With our solution, advisors can easily modernize the user experience for their clients without having to alter the way they do business."