TRADESHIFT RED will be available as an app on the Tradeshift B2B platform, enabling all buyers to start buying for impact. The partnership will include a donation to the Global Fund from transactions as Tradeshift monetises its rapidly growing network.

Businesses spend roughly $6.7 trillion every year on global trade. The opportunity to tap into this stream and redirect a percentage of it to the AIDS fight is an obvious way to help businesses easily embed CSR into their everyday procurement efforts in a seamless, frictionless way.

“Tradeshift is proud to be joining (RED) and becoming part of the iconic partnership history that has helped change the way industries operate and give . (RED) and Tradeshift are creating a platform for responsible buying,” said Christian Lanng, Tradeshift CEO & Co-founder. “The future of giving needs to go beyond one-off charity events. By integrating charitable donations into our procurement process, we will encourage and deliver a steady stream of money to help drive impact in the AIDS fight. (TRADESHIFT)RED is an innovative way to drive impact buying, in addition to impact investing.”

The (TRADESHIFT)RED app facilitates a new model for giving by providing a real incentive for buyers to participate. Buyers can use the app to increase their savings while contributing to the global effort to end AIDS.

Deborah Dugan, CEO, (RED), said; “We are delighted to work with innovative players like Tradeshift that are disrupting the existing ways of doing business. We’re focused on building a positive and inclusive platform for corporate buying, and are excited about the huge impact we can make by tapping into everyday business-to-business transactions. Through the Tradeshift platform, we can scale into new networks of contributors that can easily support (RED)’s goal of delivering an AIDS-Free Generation.”