TradAir, a leading provider of front office HTML5 trading optimization solutions, announces the appointment of Paul Blank as VP Marketing.
Based in London, Paul joins the TradAir Executive Management team, reporting to Illit Geller, CEO.
Paul brings a wealth of fin-tech product marketing experience, combined with strong knowledge of the FX markets, electronic trading, and the evolving regulatory landscape, and is an active blogger on capital market trends and author of singledealerplatforms.org.
He will be responsible for leading TradAir’s overall marketing strategy, including product positioning and overseeing new launches, and will actively engage with the market through traditional and new social media channels.
Commenting on the appointment, Illit Geller, CEO of TradAir said “we are delighted to have Paul join the team with his vast experience. We have a strong pipeline of new products approaching launch, and it promises to be an exciting year ahead”.
Prior to TradAir, Paul spent eight years at web trading vendor Caplin Systems, where he held positions as Director of Product Marketing, and Director of eTrading Solutions. He has a background in FX, and spent many years trading spot FX for banks in London.
Speaking about joining TradAir, Paul said, “TradAir is an innovative and dynamic company, providing a fully managed suite of FX trading solutions. Built using market-leading HTML5 web technology, they provide the ‘technical and business agility’ needed to enable regional and local banks, and brokers to more effectively compete, by running profitable, low-risk market-making or agency trading operations, enabling them to better protect, grow and service their client franchises”.
Commenting on e-trading business trends, Paul continues, “To remain competitive e-trading businesses must become data driven organizations. Understanding and interpreting data, will unlock the insight needed to adapt business models in response to changing customer trading behavior, the evolving regulatory landscape, and the demands of effective internal market surveillance. As such, actionable trade data analytics will become a competitive differentiator among firms, and an important requirement when selecting an e-trading platform”.
With regard to TradAir, Paul continues, “I am pleased to see that TradAir is well ahead of the curve, having already built a truly remarkable, real-time cloud based analytics platform, using Google ‘BigQuery’. The platform captures stores and analyses every tick and action of the platform, presenting the data in highly visual, drill-down HTML5 dashboards, unlocking key metrics, and providing actionable business intelligence and insight into every aspect of the e-trading business.
Empowering management, traders, sales, risk and compliance teams, with the metrics and intelligence needed to optimize and fine tune e-trading operations, whilst providing, TCA style reports, for end-user customers such as asset managers, to satisfy their own ‘BestEx’ requirements”.
The FX markets are undergoing unprecedented structural and regulatory change, resulting in continued fragmentation of liquidity. At the same time, due to tougher regulation on risk capital and leverage ratios, many banks have reduced their risk appetite for market-making, creating opportunities for non-bank ‘alternative’ market-makers, with newer technology to step forward and provide market-liquidity.
According to Paul, “against this background, TradAir’s strong pipeline of up-coming product launches will empower many more regional and local banks and brokers to become profitable low-risk market-makers, able to cost-effectively service their clients using TradAir’s suite of managed HTML5 e-trading solutions”.