Boloro, the international mobile payments processing network with expanding operations across 15 countries by the end of 2016, has announced their selection of Ribbit.me's universal blockchain-based loyalty industry platform to provide their merchant partners with a loyalty solution.
Boloro will integrate the Ribbit.me loyalty platform, including LoyaltyNetwork(TM) and SmartRewards(TM) blockchain and smart contract technologies, into its own product offering, effectively becoming a rewards program provider to its own merchant network.
Boloro, with Ribbit.me technology, will now be able to allow all participating merchants the ability to offer their own branded rewards programs. This will give Boloro's network of current and future merchants a significant competitive advantage, both in terms of customer loyalty and in marketing across the Boloro and broader Ribbit.me networks worldwide.
"We wanted a way to further differentiate ourselves as we enter new markets while at the same time help merchants in our network improve their revenues and customer loyalty. Adding Ribbit.me's revolutionary loyalty element to our mobile payments offering is the perfect fit," said Ann Camarillo, Boloro President & CEO.
"Ribbit.me's loyalty platform will allow Boloro to offer something that no one else currently can. Any merchant in their network can independently operate their own branded loyalty program and create dynamic redemption networks with each other at a fraction of the current cost," said Greg Simon, Ribbit.me Co-Founder & CEO.