As consumers spend more time engaging inside social and messaging apps, connecting merchants and consumers directly within those experiences is a massive opportunity, particularly on mobile devices.
This is the essence of contextual commerce. Contextual commerce is still in its nascent stage, but today we are proud to announce that Braintree is the launch partner helping Messenger make it more of a reality by powering the commerce experiences for the new transportation platform for Messenger.
Messenger users can now order and pay for an Uber from directly within the app, and Braintree’s sophisticated tokenization offering is working in the background to securely and seamlessly process those payments. This feature, launching in collaboration with Uber, is just a natural extension of businesses being present and actionable on Messenger.
“We are excited to partner with Braintree to offer users increased convenience, flexibility, and security,” said P.J. Linarducci, Facebook Head of Payment Products.
This new functionality sits right at the intersection of increased mobile commerce adoption and the rapid growth of on-demand services, and ties the two together to streamline a truly mobile commerce experience. Only Braintree and PayPal together have the powerful array of vault and tokenization capabilities that make these rich experiences possible, and we are excited for the commerce opportunities we will be able to deliver together.