Wealthsimple Financial Inc., Canada's leading online investing service, announced it has acquired Canadian ShareOwner Investments Inc., the country's first automated investment manager.
The acquisition is another example of the growing Canadian financial technology sector, commonly referred to as fintech, continuing to encroach on incumbent players. Wealthsimple now owns one of the 14 discount brokerages across the country, joining RBC and BMO among others.
The combination will uniquely position Wealthsimple as the only automated investing service that controls the end to end investment experience for clients, from trade execution and custody to portfolio construction and advice, enabling future innovation across every element of investing.
"This deal accelerates our mission to make smart investing accessible to everybody," said Wealthsimple CEO Michael Katchen . "It means we can move faster to bring innovation to Canada's financial industry, and we're adding complementary technology, like fractional shares that will help deliver a superior experience to our clients."
ShareOwner has been providing independent investment education and low-cost investing services to retail investors since 1987. Over the last 3 decades, ShareOwner has launched notable innovations like fractional shares, dividend reinvestment programs, and model portfolios. Following the acquisition, ShareOwner will continue to operate its popular discount brokerage under the leadership of CEO Bruce Seago . In addition, it has started supporting some back office operations for Wealthsimple.
ShareOwner CEO Bruce Seago said, "The partnership with Wealthsimple means ShareOwner can continue to innovate with increased speed and confidence. Our existing clients can expect the same great service and support they've always enjoyed."
The transaction is subject to standard regulatory approvals.
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