GoSwiff, a global mobile payments and marketing services provider, announced today that it was entering into a global partnership with Vera, a leading provider of new generation cash registers with integrated electronic funds transfer at the point of sale.
The two companies will jointly market, distribute, re-sell, service, support, and import solutions in Turkey and a number of emerging markets in Eurasia, the Middle East and Africa.
With the support of VERA, GoSwiff’s mobile payment solution will enable new merchant categories in Turkey and abroad to easily and more effectively access card transactions. The solution is ideal for service providers such as taxi companies, delivery services and mid/small-scale merchants.
As a result of the partnership, GoSwiff will provide its expertise in mobile payment solutions, including mPOS and Value Added Services - with merchant reward programs to encourage transaction volumes and consumer loyalty tools
- that allow merchants to better engage with their customers. At the same time, VERA will provide access to its wide network across all industries, in Turkey and a number of emerging markets, with its unique architectural and value added solutions. At present, VERA serves more than 150,000 businesses across Turkey and other countries.
“We are delighted to enter into a partnership with VERA, whose expertise in the card payment industry complements our mobile payment offering perfectly. We have implemented mobile payment solutions for banks and MNOs across the globe and boosted electronic payments in the emerging markets with great results. Merchants have expanded their business by being able to accept card payments; banks have made more revenues by providing new services; and governments have appreciated the increased visibility in the economy”, said Stefano Diemmi, COO of GoSwiff. “Together with Vera; we intend to introduce this offer in markets across Eurasia, the Middle East and Africa, and are confident of delivering a similar, positive, impact.”
VERA’s products are well adopted across different merchant sectors, with the company offering measurable, reliable and controllable solutions for innovative technology projects that bring added value to their partners.
“The affordable GoSwiff mPOS terminals combined with VERA’s New Generation cash registers will reach all segments of the market, from taxi drivers to large logistics and distribution companies along with restaurant/ fast food delivery businesses. We are confident this will lead to wider adoption of card payments and, by extension, help drive increased revenues for Turkish banks. In time, complemented by GoSwiff’s broad range of services, we aim to
further expand our reach and product offering, and look forward to providing new updates on this in due course”, said Ferit Sagiroglu, Board Member, VERA.
The partnership was announced during CARTES Secure Connexions event in Paris, France. The launch of the first project within this partnership is planned for the end of 2015 in Turkey.
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