Participants will be invited to develop HTML5 applications enabling merchants to offer value-added services to their customers from their terminal (marketing campaigns, omnichannel, customer loyalty, couponing, upselling, cross-selling, etc.).

The "App Shop Factory" hackathon is open to all. It will take place in Paris from 6 to 8 November and will offer all innovators the opportunity to develop their projects with support from Ingenico Group experts and mentors. The three winning teams will join the Ingenico Group fast-track business incubator and will present their applications on the Group stand at the CARTES trade show from 17 to 19 November in Villepinte. Visitors will vote on the best finalists and the winners' names will be announced on 19 November.

Telium Tetra is a transformative innovation in the relationship between banks, merchants and consumers and is built around four pillars: a high-tech operating system, a range of new terminals, a fleet management platform aimed at financial institutions that distribute terminals and a Marketplace distributing applications that retailers can download onto their terminals to offer their customers services that go beyond payment.

With Telium Tetra, we are offering a comprehensive solution to our customers. Just like what Appstores brought to our smartphones, the Marketplace ecosystem paves the way for innovative merchant concepts which enable us to support the development of their businesses," commented Jérôme Bourreau, VP Marketplace Business Line, Ingenico Group. "Through this event, we intend to act as a catalyst for collective ingenuity, to reclaim what could be tomorrow’s commerce."