Established in 2006, GLWAN enables Mobile Operators in the Middle East the opportunity to offer subscribers a diverse range of content including news, sport and entertainment, all available through a controlled app store. Payments through the app store are facilitated through Mobile Payment solutions like Carrier billing, also known as Direct Operator Billing.

Amelia Power, Head of Sales and Marketing at SLA Mobile said, “GLWAN’s experience in the Middle East and their unique alternative to traditional app stores enables Mobile Operators the opportunity give subscriber’s premium, in-demand content to consume via secure payment solutions like Direct Operator Billing.”

Direct Operator Billing allows users to pay for digital goods and services by charging the amount to their monthly phone bill or prepaid credit. Direct Operator Billing does not require bank account or credit card information and as a result, is one of the safest payment methods online.

AbdulAleem Hussein, Team leader of Apps and Marketing development at GLWAN commented, “By partnering with SLA Mobile we will gain access to additional Mobile Operator subscribers who will be able to consume content via Direct Operator Billing, we are continuing to deliver a competitive, operator controlled alternative to the traditional app stores.”

SLA Mobile will initially connect GLWAN to Zain subscribers with further operator roll-outs in the future.