ValueCard and MeaWallet target Philippines mobile wallet market

Source: ValueCard

ValueCard and MeaWallet have agreed to a strategic partnership to deliver open and closed loop mobile payment services to bank, retailers and MNOs in the Philippines.

The Philippines, with a population of more than 100 million and one of the highest smartphone penetration growth rates in Asia, stand to implement the EMV standard by 2017. The partnership program will specifically address this opportunity and has already been launched with the first bank and retail customers entering into the ValueCard Payment Ecosystem. Industry response to this partnership is strong, with other key customers already expressing interest to participate in the initiative.

The MeaWallet cloud-based mobile payment platform will be used to enable payment services as well as other services like loyalty, coupons and more in a wallet made for the Philippine Market. The partnership provides existing and new customers of ValueCard the ability to add branded mobile wallets and cloud-based digital mobile payment cards to their portfolio of card products. The open loop mobile cards will initially support MasterCard® and Visa® cloud based mobile payment schemes. This means that mobile cards issued using the solution will be accepted for contactless and remote payments at merchants in the Philippines and around the world that accepts these schemes.

“This partnership means that our customers will have a faster route to mobile payments through a payment ecosystem supported by banks, retailers and MNOs, using new innovative products such as customer branded digital mobile payment cards and mobile wallets. We look forward to enabling many new and interesting mobile payment projects together with our customers in the Philippines,” says Joseph Issifu, founder and COO of ValueCard.

The digital mobile payment cards are using tokenization with cloud-based security and Host Card Emulation (HCE) technology. The end-users just tap their smartphone at the merchant NFC-enabled POS-terminal to complete the payment. The service will work at all merchants that accept MasterCard PayPass and Visa payWave transactions.

“We are proud to partner with an innovative service provider such as ValueCard and we look forward to support the ValueCard Payment Ecosystem in the Philippines in the enabling of new, secure and attractive mobile financial services. With the projected market growth in Asia, the Philippines is of strategic importance to MeaWallet and part of our ambition for further international growth”, says Lars Sandtorv, CEO at MeaWallet. 

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