Wells Fargo plans large-scale roll out of advisor tablet app

Source: Wells Fargo

As client conversations about finances continue to move “out of office,” Wells Fargo Advisors is gearing up to make mobile technology more available to advisors.

More than 1,000 Wells Fargo Advisors financial advisors who use their own device, now have access to the Smart2Go mobile application, the firm announced today. Following this milestone, Wells Fargo Advisors plans to make its groundbreaking tablet app available by the end of June to nearly 20 percent of its advisor population.

After collecting feedback from advisors since Smart2Go launched last fall, Wells Fargo Advisors is working towards large scale adoption across the entire financial advisor population of 15,000 by the end of the year. The proprietary application transitions desktop capabilities to tablet devices for an enhanced digital experience between advisors and their clients.

“As our clients become more mobile, so do our financial advisors,” said Mary Mack, president and head of Wells Fargo Advisors. “In our commitment to serving clients when and where it suits them best, it’s essential that technology evolves to deliver secure, accurate information that meets our clients’ technology and service expectations.”

Advisors are adopting tablets at a rapid pace, according to independent research and advisory firm Aite Group. Twenty-eight percent of advisors reported using a tablet in 2014, up from 21 percent in 2013. And last year, almost one-third of advisors who do not use a tablet device today said they will definitely or probably start to use one for business within the next 12 to 18 months.

Smart2Go is the result of two years of research and user testing. Focused entirely around advisor-client interaction, the application delivers touch-enabled mobile capability, a first for the firm’s financial advisor platform team.

An extension of the SmartStation® fully integrated desktop, Smart2Go offers a simple, intuitive interface advisors can use when with their clients. It seamlessly lets advisors provide and document Envision® plan reviews, compare asset allocation models, read Wells Fargo Investment Institute reports, other proprietary research, and review current account holdings and activity.

The capability also gives advisors direct access to support staff who can take immediate action on the client’s investments while the advisor is away from the office.

“By taking a long-term, design-first approach to developing this technology, we are equipping our advisors with the essential resources they need to best serve their clients,” Mack said. “The advisor feedback we’ve received so far confirms we are headed in the right direction, with an intuitive and relevant mobile capability that provides necessary information when and where advisors and clients need it.”
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