All Street reports will be paid by the investors, making their research completely independent. From today, All Street is running three month reward crowdfunding campaign where the company is pre-selling discounted subscriptions for its investment research reports. The aim of the campaign is to increase brand awareness and provide additional funding for the company’s development.

All Street provides jargon-free, independent reports on individual crowdfunding opportunities, helping the rapidly growing number of crowdfunding investors to make informed financial decisions.

All Street has developed a standardised research report format that includes consistent key investment information. All Street reports provide:

-         A general assessment of the investment opportunity - the strengths of the crowdfunding project, areas for further investigation, a simple risk analysis and an overview of the platform;

-         Expert analysis of the business model - All Street speaks with the management team and provide investors with background information of key people, funding plans, social return, revenue model and financials; and

-         Wider market analysis - industry experts provide a summary of wider industry conditions, how the company fits within market and how it compares with competitors.

People interested in investing in equity, debt or social impact crowdfunding opportunities can sign up to All Street and receive five objective research reports a month to help inform their investment decisions.

Emanuela Vartolomei, Managing Director and Founder of All Street, said: “Crowdfunding is growing exponentially and All Street wants to bridge the information gap for investors. While the Financial Conduct Authority is keen to keep an eye on regulations for crowdfunding platforms and who is allowed to invest, impartial information about the investments themselves - and the management teams behind them - is still scarce.

“Screening ventures is one of the most time-consuming parts of the investment process so our reports are designed to help people make sound decisions quicker. Reliable financial information shouldn’t be a luxury, that’s why we want to produce affordable research reports to empower everyone to make better financial decisions.”

Commenting on the launch, Danny Cox of Hargreaves Lansdown said: “The alternative lending space is growing at an unprecedented rate. More and more people want to get involved in crowdfunding to diversify their investments, or simply to support a company they like. It is vital that investors have ready access to as much information as possible to help them make the right decisions in this complex area.”

Julia Groves, Chair of the UK Crowdfunding Association (UKCFA), says: “There are now 5.5 million people in the UK without access to advice since the Retail Distribution Review (RDR) was implemented, so anything that helps provide everyday investors with information about the risks and potential rewards has to be welcomed.

“Given that we may soon have a situation where people are investing their pension money into crowdfunding projects, independent research and guidance is increasingly important.”