Based in New York and reporting to James Blackburn, Global Head of Equities Product Marketing, Biancamano will focus on driving the strategic direction of Fidessa's sell-side equities products to provide new and innovative services to its clients which deliver them real business value.

Biancamano is considered a leading expert on electronic trading market structure, having built and designed many successful products in this space. Prior to joining Fidessa, Biancamano founded Hoyvin Inc., a trading technology firm that used artificial intelligence and human-computer interaction to help traders source alpha from social media. Before pioneering his own company, Biancamano was the Executive Chairman and CEO of Pipeline Trading, a leading firm in predictive analytics and algorithmic trading.

Mark Ames, CEO of Fidessa in the Americas, commented: "Jay is very well known in the industry and has a tremendous track record. His experience will be an invaluable resource in further expanding our business and enhancing our equity-based products as we continue to build out our sell-side business in new market segments in the region."

Biancamano added: "I am looking forward to bringing my knowledge and experience of new product development to Fidessa and its growing client base. As market improvements continue, I will be working to ensure our clients are able to transition to cost-effective yet innovative solutions that will enable them to grow their business. In doing so, I also hope to provide a strong voice for the brokerage and sell-side community that will help to encourage industry organizations to increase their efforts on market structure improvements to further stimulate growth."