Viewpoint Securities licenses AFA's Impact Pro platform

Source: Advanced Financial Applications

Advanced Financial Applications (AFA), a leading provider of trading technologies to buy and sell side financial organizations, today announced that it has entered into an agreement to provide its IMPACT Pro platform to Viewpoint Securities, LLC.

Viewpoint offers a full prime brokerage product suite as well as trading and technology services for established and start-up hedge fund managers. Utilizing AFA's IMPACT Pro platform, Viewpoint clients will now gain, through AFA's Integrated Order Processing model (IOP), true multi-broker and multi-prime access, as embedded functionality. This greater range of options in trading and in prime broker relationships, combined with the more cost effective and efficient trade processing capability provided by IMPACT Pro will contribute to overall fund performance.

Viewpoint will likely garner additional order flow from its expanded network capability, and will be able to provide its clients with services typically available only through larger financial services firms.

Viewpoint CEO Seth Leyton commented: "With AFA we've found a strategic partner dedicated to helping us provide our clients with scalable, quality cost effective technology. They enable us to grow with our clients and stay competitive in a market dominated by large players. In the end, AFA helps Viewpoint execute our mission; to provide our clients with the best products and services available on the street and back them with quality support and training."

AFA's Chairman & CEO, Ameet Shah commented: "Our application will benefit Viewpoint in multiple ways. In addition to allowing Viewpoint's clients to connect to various execution venues, IMPACT Pro enables Viewpoint to offer a solution that allows hedge fund clients to manage their trades and work flows efficiently."

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