Blackhawk Network launches customer engagement and incentives division

Source: Blackhawk Network

Blackhawk Network, a leading prepaid and payments network, announced today the launch of Blackhawk Engagement Solutions, a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

This offering is the result of Blackhawk Network's recent acquisitions of incentives providers that include parago, InteliSpend, CardLab and Incentec Solutions.

"Blackhawk Network is a leader in providing unique and easily accessible prepaid and egift content. It was natural for us to extend our solutions beyond retail with the incentives marketplace where we meet needs of consumers, employees and business partners," said Talbott Roche, Blackhawk Network's president.  "According to Mercator Advisory Group, the incentives space was an estimated $41 billion industry in 2014, so this expands our addressable market considerably, and allows us to further leverage our deep expertise in prepaid cards."

"At a time when businesses increasingly rely on incentives to change behaviors and motivate people, Blackhawk Engagement Solutions provides a comprehensive suite of tailored incentive and engagement solutions that can cause beneficial change in the behavior of their consumers, employees and sales channels," said Juli Spottiswood, senior vice president and general manager of Blackhawk Engagement Solutions. "In addition to our varied product offerings, we plan to continue to regularly conduct research identifying the best opportunities to drive innovation and thought leadership so that we may deliver clients the most relevant solutions and best user experience for a good value."

Blackhawk Engagement Solutions' scalable global solutions include rebate promotions, awareness campaigns, acquisition/purchase promotions, retention/loyalty incentives, win-back promotions and subscription incentives for consumer programs. Additionally, the organization offers rewards and recognition, incentive, training and education, partner relationship management and channel marketing for corporate employee and sales channel partner programs.

Blackhawk Engagement Solutions is headquartered in Lewisville, Texas.

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