Smartlink to white label MasterPass wallet

Source: MasterCard

MasterCard today announced that it has granted Smartlink SA a license to host and offer a white label version of the MasterPass™ wallet to its customers.

Smartlink SA operates a wallet platform that allows European financial institutions and merchants to build their individual personalized applications.

Besides offering its customers innovative and enhanced mobile wallet services for payment solutions in line with market trends, Smartlink is now able to enrich its services with the MasterPass technology. The services include new checkout capabilities, enabling the completion of a transaction in a matter of few clicks. Smartlink will introduce MasterPass to MasterCard issuers, with a primary focus in Switzerland and France, which supports accelerating the growth and acceptance of MasterPass in Europe.

“MasterPass helps merchants increase sales by giving consumers a fast, simple and secure checkout experience” said Eric La Marca, Managing Director of Smartlink SA. “Our mobile wallet solution extends our merchants’ business to their consumer’s mobile phones, brings added value services and creates new revenue streams. We are pleased to offer the MasterPass technology, and look forward to continuing to work with MasterCard and their partners to further enhance our solution.”

Today’s shoppers want simpler and secure shopping experiences. With MasterPass, consumers can securely store MasterCard and other branded credit, debit and prepaid card information, along with shipping addresses, all in one place, so that they can be easily accessed during checkout. MasterPass is currently available in Australia, Canada, China, Czech Republic, France, Italy, New Zealand, Poland, Romania, Russia, Singapore, South Africa, Taiwan, the United Kingdom and the United States. When shopping at any one of the over 60,000 online merchants around the world that offer the option to pay with MasterPass, shoppers simply click ‘Buy with MasterPass’ at the check-out.

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