Continuing to deliver against its mission to provide clients with a modern and innovative online trading experience, online broker TradeKing today announced it has begun rolling out the first features of its all-new TradeKing LIVE platform.
TradeKing LIVE will now cater to any type of investor, from the most active and sophisticated to the less active buy-and-hold investor, all from one powerful website that delivers a consistent trading experience across any device. To view screen shots of the new platform, visit http://marketing.tradeking.com/page/tk-live/.
“Most online brokerage sites look and act the same way they did 10-15 years ago, yet the digital user’s expectations have come a long way since then,” said Kevin Delo, CIO of TradeKing. “We designed the new TradeKing LIVE to mirror the flexibility, ease and clean simplicity of the more modern experience, like that found on an iPhone, yet still offer the power and advanced functionality any trader could want. This initial rollout of TradeKing LIVE is just the tip of the iceberg in terms of the features and enhancements clients will see in the months ahead.”
Features to Make Online Trading More Useful and Flexible
Comprehensively reimagined and built in HTML5, TradeKing LIVE leverages responsive design to deliver an optimal experience across a wide range of devices – from mobile phones and tablets to desktops and laptops.
Key TradeKing LIVE Functionality Includes:
- A simple icon-based, customizable home screen that offers investors a quick overview of the market and their accounts, organized in the way they want it. Investors can easily move, remove or add modules so the data and features that matter most to them are featured front and center, with the ability to easily drill down into the details
- An upgraded Accounts tab that lets investors view all their accounts on one page, in a clean, simple design with the site theme, background color and wallpaper that appeals to them
- A new Quote & Trade Ticket that allows clients to trade stocks and options with just a click or a tap, from anyns with just a click or a tap, from anywhere in TradeKing LIVE
- A new Dashboard – fully customizable, flexible and fast so clients can see a wealth of important features at a glance, including their holdings, open orders, balances, charts and option chains
- An expanded Research Center featuring US Markets and company-specific information that includes charts, news and fundamental data
TradeKing will continue adding significant new functionality to TradeKing LIVE in the coming months, including a new Profit/Loss and probability calculator, alerts center, advanced orders and chart enhancements, as it adds more clients to the platform