It doesn't matter whether they come in for a carton of milk or the weekly shopping trip: Consumers can use the Yapital app on the smartphone to simply scan a QR code displayed on the card terminal, confirm the purchase amount with a single click - and they are done. More than 50 of the approximately 90 WASGAU stores now offer payment by smartphone; the rest will follow shortly.

The WASGAU Produktions & Handels AG, a regional specialist for fresh and quality-controlled foods and everyday products, reduces checkout times at the cash registers with the introduction of the first European, cross-channel payment solution Yapital. Reduced waiting times is only one of many advantages Yapital offers consumers, as they also benefit from additional features such as a real-time transaction overview and the ability to send and receive money, which comes in handy when shopping for others.

"We are very pleased that WASGAU consumers can now pay with Yapital," says Niels Lohmüller, Executive Vice President of Business Development at Yapital. "Many people in the region shop almost daily at WASGAU to buy quality products and they expect a great shopping experience every time. With such a demanding consumer base, convenience stores like WASGAU make up the perfect environment for Yapital to further establish payment by smartphone."

"WASGAU has a long history of success because our customers' needs always come first," adds Dr. Eugen Heim, CEO of WASGAU AG. "The people in our region demand fresh, quality products, good advice and a pleasant shopping atmosphere, and that's exactly what we offer. The simple, fast and secure payment with the Yapital app - including shorter checkout times at cash registers and useful additional functions - is an excellent addition to round out the shopping experience at WASGAU."