IDS will enable PayPal to expand the number of leading retailers' gift cards that it sells real-time on the PayPalDigital Gifts store and on the eBay marketplace.

"We're thrilled to be working with PayPal, and to help connect hundreds of IDS-integrated brands with millions of PayPal customers around the world," said Mike Fletcher, General Manager, InComm Digital Solutions. "Consumers are increasingly adopting digital cards for gifts and self-use and looking to easily purchase and store these cards on their mobile devices. Collaborating with PayPal is helping drive adoption of mobile payments by making it easier than ever for consumers to do this, as well as empowering brands to capitalize on rising mobile sales and loyalty opportunities."

Advantages of the partnership include:

• Access to leading brands for consumers: PayPal customers can now purchase digital gift cards from more of the leading brands.
• Seamless customer experience: PayPal customers can quickly purchase and send digital gift cards either for gifting or self-use.
• Evolving technology: PayPal's mobile consumers will benefit from future mobile payment capabilities, driven by PayPal's innovation and integration to the IDS platform.
• Leading brands to acquire new users and drive brand loyalty: Brands that partner with IDS, PayPal and eBay will have exposure to millions of customers.