This week, Verifone (PAY) and MasterCard provide Las Vegas taxi cab passengers with card-linked offers. The program runs from November 2-6 in conjunction with Money 20/20, a leading global event for innovations in money.
Verifone and MasterCard collaborated on this campaign designed to demonstrate the power of point of sale for digital offers that are easy for merchants to propose and simple for consumers to accept and redeem.
How Card-Linked Offers Work:
Targeted offers from merchants, in this case The Hard Rock Café on the Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing at the Las Vegas Motor Speedway, are displayed to taxi passengers on VNET–Taxi TV screens integrated with Verifone payment terminals. Offers can be selected and “clipped” (attached to the passenger’s MasterCard card) by:
1. Scrolling the digital screens to view and select offers
2. Swiping credit or debit cards or tapping mobile phones to secure Verifone payment devices to link the offers to MasterCard accounts; there is no payment or purchase obligation for selecting offers
3. Entering mobile telephone numbers to receive text message notifications
Debit cards can be used for offers provided cardholders select the ‘signature,’ rather than PIN transaction option. Apple Pay may also be used provided the cab and merchant terminals have been enabled for Apple Pay.
To redeem the offers, consumers simply use the linked card or device to pay at the selected merchants. Text messages immediately confirm the redemptions, and credits appear on card statements within days.
The platform requires no point-of-sale or technical integration. All transaction monitoring, redemption tracking and credit issuance is enabled utilizing card linked services powered by the MasterCard Rewards & Offers Platform.
“Card-linked offers create immediate value for cardholders,” said Michael Cyr, executive vice president, U.S. market development, MasterCard. “The collaboration with Verifone demonstrates the potentiwith Verifone demonstrates the potential for point of sale to deliver offers in ways that are amazing for consumers and simple for merchants.”
“We know that offers can help merchants and retailers drive behavior with trackable and measurable results,” said Vin D’Agostino, senior vice president, Global Commerce Enablement, Verifone. “The card-linked offers application, part of Verifone’s commerce platform, leverages Verifone’s growing network of connected terminals to deliver real value to clients without requiring technology investment on their end.”