DealHub launches RefleX eFX platform

DealHub (Option Computers Ltd) announced today the launch of DealHub RefleX, a modular eFX platform that combines the firm's tried and tested trading connectivity with a new price and execution management engine and an HTML5 client trading portal to deliver a high performance, multi-channel eFX platform

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Peter Kriskinans, CEO of DealHub, comments "The launch of DealHub RefleX marks a major step in the evolution of our trading solutions. Over the last five years, we've painstakingly built out our eFX technology, working hand in hand with customers to build best of breed components for every step of the trading workflow. Our new pricing and execution tools, combined with a cutting edge HTML5 trading GUI, complete the stack – we now offer an unrivalled breadth of capabilities pre and post trade, with the commercial, technical and workflow flexibility to support banks of all sizes"

DealHub RefleX provides banks with a flexible toolkit of eFX modules that can be configured and customised to deliver seamless enhancement to an existing bank platform, or as an end-to-end solution for the complete eCommerce workflow from liquidity sourcing, through price management, venue and portal distribution to execution, credit and risk management, and Straight Through Processing (STP). The platform also features built in business intelligence tools for monitoring trading performance and system latency, as well as compliance investigation and surveillance. DealHub RefleX can be deployed on-premise or delivered as a service from DealHub's co-located hosting facilities in Equinix LD4 and NY4.

Chris Leaver, COO of DealHub, comments "Very few banks now opt for a 100% build strategy in eFX, and the first generation vendor platforms are looking dated, with limited flexibility or differentiation. DealHub RefleX offers banks a genuine alternative - the platform provides our customers with a flexible, fast to market route to a high performance, customised eFX platform - one component at a time, or across the full stack"

Based on DealHub's established complex event processing technology, the platform offers next generation functionality, coupled with the flexible business logic that allows banks to customise the platform to their own unique business goals. Highligs. Highlights include:

• A powerful new price engine that blends and filters liquidity from multiple sources, feeding into an intuitive trader dashboard for active rate management
• A highly flexible margining module that adds specific customer mark-up according to multi-level criteria, pre-defined in easy to use configuration tables
• The platform includes sophisticated logic for the calculation and decomposition of cross rates and associated margins
• Trade requests are handled by a rules-based execution management module, which includes last look validation and a comprehensive manual intervention capability
• Credit checks can either be coordinated with in-house systems, or handled by the low latency limit management module
• DealHub's FX Distribution Hub forms an integral part of the platform, providing tried and tested liquidity sourcing and price distribution connectivity to all key FX venues and a growing number of global and regional banks

The launch of DealHub RefleX also sees the introduction of a new client trading portal that works alongside DealHub's proven venue and API distribution technology, to give clients access to the full range of distribution channels. The new portal has been developed using the latest HTML5 technology for native browser delivery and can be fully branded and extended to give banks a private electronic distribution channel with a unique customer experience. The portal captures Spot, Forward, Swap and NDF transactions via executable streaming or request for quote models. Powerful decision support tools include a comprehensive charting library, as well as news feeds and the option to embed a fully auditable chat capability for in-deal support and automated capture of more complex trades.

The core elements of DealHub RefleX, including the new price engine, are in live use with a wide variety of bank customers, from tier one firms to regional specialists.

The new platform integrates seamlessly with DealHub's complete range of trading, post trade and compliance solutions that combine the widest range of market connectivity, with modular pre and post trade capabilities at every stage of the trading workflow, allowing customers to rapidly build and deploy highly customised trading infrastructure that reinforces their unique competitive advantages. DealHub's trading solutions are used by a range of Financial Markets customers, including the majority of the world's largest banks. 

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