Net Element brings Apple Play to merchants
Net Element, Inc. (NETE) ("Net Element" or the "Company"), a technology-driven group specializing in mobile payments and value-added transactional services in emerging countries and in the United States, today announces it will integrate Apple services into its point-of-sale payment acceptance hardware and software, enabling Company merchants the ability to accept Apple Pay from customers.
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This new service will create a unique experience for customers who want to pay at the point-of-sale using their Apple® iPhone 6, Apple® iPhone 6 Plus and Apple® Watch devices.
When Apple Pay is available, customers can add their existing cards to the Apple Pay application. Anywhere they see the universal contactless acceptance symbol, customers can use the app on their Apple device to pay in person without physically swiping their card. Additionally, customers may use Apple Pay to make online purchases in apps with participating retailers while using their iPhone 6 and iPhone 6 Plus. Purchases are also protected by Zero Liability, which reimburses customers for promptly reported unauthorized transactions.
"With Apple Pay, an expected 60 million iPhone 6 and iPhone 6 Plus users will be ready to tap and pay anywhere contactless payments are accepted," stated Oleg Firer, CEO of Net Element. "As part of our strategy to best capitalize on this massive opportunity and continue leading the mobile payment industry, we will be offering a free NFC Contactless, EMV-enabled point-of-sale terminal to merchants that upgrade to our Unified Payments service offering."