Virtual Affairs launches Facebook-friendly banking platform

Source: Virtual Affairs

Virtual Affairs launches its digital banking platform BankingRight at the Sitecore Symposium Barcelona tomorrow.

The platform enables banks to set new standards to deliver even more compelling digital services to their customers. Part of the new platform is making payments via Facebook. This has recently had its worldwide premiere.

The new platform is the retail and personal banking solution for banks that want to modernize their front and mid-office operations, or launch a new challenger brand. It leverages insights from initial customer onboarding and supports complete digital personal and self-service and advice. Virtual Affairs also developed a functionality that enables customers to transfer money using someone’s Facebook account or mobile phone number, without having to know the IBAN bank account number. This social payments module is integrated in the BankingRight platform. Sijbrand Tieleman, CEO at Virtual Affairs: "This shows that BankingRight goes beyond simply digitizing a bank’s existing services— it changes the way banks engage with their customers.”

Responsive banking
BankingRight is an out-of-the-box software solution that integrates with legacy back-end systems. BankingRight supports both responsive web deployments and (native) mobile and tablet apps. Tieleman: “This is very relevant for banks pre-configured banking templates help to cut costs and increase revenue, while it gives customers the power to make smart financial decisions, anytime, anywhere, on any device.” Using a very modern front-end architecture, full digital banking systems can be up and running within 6-12 months. BankingRight is designed and built based on the highest security and performance standards.

Cooperation with Sitecore
BankingRight leverages the full power of the Sitecore Digital Marketing system enabling banks to advance in their digital maturity. The new banking platform is developed in close cooperation with Sitecore Benelux. It supports IT staff,  marketers and product managers to develop new customer-centric services. By leveraging the power of the Sitecore digital marketing software, banks can instantly personalize the cross channel experience of their customers.

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