LifeLock, Inc. (NYSE: LOCK), the industry leader in identity theft protection, today announced new product enhancements, including personalized activity alerts on credit card, checking and savings account transactions.
These enhancements are available with our new expanded service offerings, LifeLock Advantage™ and LifeLock Ultimate Plus™. In addition, LifeLock Ultimate Plus members can receive these activity alerts on their investment accounts, adding some peace of mind against identity fraud in a digitally connected world.
LifeLock is the only identity theft company that can monitor across its network to provide alerts spanning a more comprehensive cross-section of consumers' financial lives. These new product choices offer additional protections when withdrawals, purchases or balance transfers exceed pre-set personalized limits. LifeLock's network includes the top 100 banks and thousands of smaller financial institutions, and monitors the online banking transactions of those banks and institutions.
LifeLock President Hilary Schneider said, "Only LifeLock can monitor for identity theft across such a broad array of a consumer's financial accounts, going significantly beyond simple credit monitoring. Consumers now have even more tools to give themselves peace of mind. This is particularly important in a digital world where identity thieves are constantly changing tactics. Checking credit reports alone might not turn up fraud until months after it occurred, but LifeLock members can sign up to receive alerts on their financial accounts, giving them the power to move quicker against identity fraud."
LifeLock offers near real-time alerts by text or email when a member's personal information is detected by our high-tech systems. Proprietary Not Me® verification technology allows consumers to respond immediately to confirm if the activity is fraudulent. If a member does become a victim of identity theft, a Certified Resolution Specialist personally handles the case and helps restore his or her identity.
LifeLock's new product lineup consists of LifeLock Standard™ at $9.99 per month, LifeLock Advantage at $19.99, and LifeLock Ultimate Plus at $29.99.