American First expands mobile channel for location-based offers

Source: Fiserv

Fiserv Inc. (FISV), a leading global provider of financial services technology solutions, announced today that America First Credit Union has enhanced its mobile app to enable clients to receive location-based offers for retail purchases, or apply for a loan from their smartphone.

These new capabilities were added to the credit union's existing mobile banking platform, Mobiliti Enterpriseā„¢ from Fiserv, which has been used by America First since 2011.

"Our strategy for our mobile app is to add as much functionality to it as we can, so that the mobile channel becomes both a competitive differentiator and a member delighter," said Brice Mindrum, mobile services manager, America First Credit Union. "These updates were driven by a desire to better serve members and deliver convenience along with a bit of a 'wow' factor."

Mobile banking is foundational to many of America First's member relationships, with about 30 percent of its more than 600,000 members enrolled in the service.

The credit union has employed a simple approach to delivering sophisticated mobile functionality, as evidenced by the way the new features are accessed within the app. The new features are front and center in the app's navigation, to drive visibility and usage. A navigation bar across the bottom of the home screen allows users to tap icons to access ABC Deals or Loans, alongside other prominent categories such as Accounts and Transactions.

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