PowaTag offers customers a way of making purchases anywhere, any time. All they have to do is scan the tags found on products, posters - and even via radio broadcasts. More than 385 global brands including Electrolux, Carrefour and Universal Music have adopted the Powa solution to improve their customers' purchasing experiences. Powa attracted international attention when it received a world record $96.7 million in a Series A funding round, in recognition of its potential to become a dominant force in the mobile payment solutions sector.

Dan Wagner, CEO and founder of Powa Technologies, says: "This partnership establishes further Powa's growing reputation as an emerging market leader that's transforming the way people shop in a multi-channel environment. Our technology provides new capabilities for many of the world's largest retailers and brands, so it is important for us to work with a trusted and secure payment market leader across the region.

"Our solutions will add value and help thousands of merchants to leverage multiple channels, so they can generate more sales and better engage with shoppers, at a time when of growing market pressures. Powa offers our partners a simple, robust suite of commerce solutions that are fully customisable and with which they can start tapping into growing areas of new business online, in-store and anywhere in between."

PowaTag is being described by many industry experts as a game changer; by combining capabilities which include instant mobile commerce and Bluetooth geo-location, it allows customers to make payments with a click of their smartphones, via printed tags, printed media, billboards and even TV and radio broadcasts.

Dorthe Glenhøj, Business Development Director in Teller, adds: "The Powa solution will simplify consumers' buying processes online and offline. This partnership will allow us to grow our value proposition for merchants, providing them with cutting-edge payment systems to better engage with their customers and continue to position Teller as the Number One preferred acquirer in the Nordic countries."