Direct Edge data comes to Bloomberg

Direct Edge, a BATS Global Markets Company, today announced that its EdgeBook Depth data feed, which provides full depth-of-book order information from Direct Edge's EDGA and EDGX exchanges, is now available on the Bloomberg Professional® service to subscribers of real-time U.S. Level 1 market data.

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BATS Global Markets' BZX exchange data is already available to Bloomberg users.

EDGA and EDGX together serve as the transaction venue for more than 10 percent1 of U.S. cash equities trading and comprise the top exchange destination for retail order flow from the largest discount brokerage houses2.

"This is a major milestone, as it will greatly increase the visibility of BATS Global Markets' and the EDGX and EDGA exchanges' liquidity, giving Bloomberg subscribers more transparency into the equities marketplace," said BATS Global Markets President William O'Brien. "EDGX is the leading exchange destination for retail brokerage order flow and we provide a diverse marketplace for a range of liquidity providers. Providing this feed to the Bloomberg Professional service will bring full depth-of-book information for EDGA and EDGX exchanges to a global community of institutional investors."

Bloomberg's equity market data and analytics give institutional investors timely and relevant information about global, economic and industry trends so they can identify market opportunities, implement trade ideas, as well as monitor and measure portfolio performance. The incorporation of EdgeBook Depth data on the Bloomberg Professional service will enable institutional investors to see a broader and more transparent view of market depth for U.S. equities.

Bloomberg's Enterprise Solutions clients can also access EdgeBook Depth data through B-PIPE service, Bloomberg's normalized and cost-effective consolidated real-time market data feed. Bloomberg B-PIPE service delivers Bloomberg's proprietary data, as well as real-time data from more than 200 global exchanges and 2,500 contributors, to front, middle and back-office professionals and applications.

EdgeBook Depth data for any U.S. exchange listed security is available to Bloomberg Professional service users who already subscribe to real-time U.S. Level 1 market data at no additional cost.

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