Monitise (LSE: MONI), a global leader in Mobile Money solutions, today announced the launch of Alerting+, a next-generation consumer alerting and engagement solution for financial institutions (FIs).
For the first time, FIs utilising Alerting+ can evolve alerts from one-way notifications to real-time two-way conversations that build trust and unlock new opportunities for revenue generation, customer acquisition and retention, fraud reduction, risk management and customer engagement.
"As a bank, we have an opportunity to leverage Monitise's Alerting+ capabilities to play a more prominent role as a trusted adviser to our customers," said Greg Jacobi, Senior Vice President at Webster Bank. "Mobile banking is quickly becoming a tool of mass empowerment and we want to reach our customers where they are, offering them vital communications about their bank account and finances. Alerting+ gives us a unique ability to connect with our customers, beyond what any other alerting system can do, and communicate with them in real-time, developing two-way conversations that resolve critical account issues and help them manage their money more effectively."
Alerting+ enables any FI, regardless of their core mobile banking platform, to enhance enterprise-wide messaging with a host of industry-first capabilities such as multi-step Conversational Alerts, Alert Aggregation, Omni-Channel Message Delivery, Alert Authoring and Cross Channel Consumer Preference Management. FIs can proactively communicate with and engage their customers through SMS, Email and Push Notifications. FIs can use two-way and multi-step alerts available with Alerting+ to advise customers if there's any unusual transaction activity or potential fraud transactions and offer the unique ability to take immediate action on their account. With more advanced business processes integrated into Alerting+, FIs can design relevant cross-sell and up-sell offers, opening up new revenue-generation opportunities.
"Mobile is quickly becoming more than just another communication channel for financial institutions," said Lisa Stanton, President of Americas at Monitise. "Alerting+ creates new opportunities for FIs to connect with their customers and help them manage their money more effectively based on the immediacy and relevance of alerts. This evolves alerting to the next level of consumer interaction, allowing FIs to connect with their customers and build more robust relationships."
Alerting+ from Monitise brings a set of enterprise and engagement alerting capabilities that provide FIs with better mobile customer management to build truly mobile relationships. By moving beyond simple one-way notifications and basic two-way exchanges, FIs are in a unique position to harness the real power of mobile, leveraging the high engagement of a front screen application. Integrating advanced business processes based on consumers' transactional behaviour and account status builds real enterprise business value by engaging customers with relevant conversations in real-time.
"Mobile has redefined the relationship that banks have with consumers, opening the door for new levels of engagement and opportunities to deliver a value-added experience," says Jason Malo, Retail Banking Research Director at CEB TowerGroup. "Alerting represents a new opportunity for banks to develop a deeper relationship with customers, moving from a simple notification process to actionable conversations that help consumers manage their financial livelihoods. Alerting solutions that open engagement channels place financial institutions in a unique position to build stronger, more trusted relationships that can improve customer retention and create new revenue opportunities."