Located at 1 Berkeley Square, the new office is the IaaS provider's first in central London and will be dedicated to client support, account management, business development and sales. It will complement Options' existing London office in Wimbledon.

The move to central London is a key part of a global initiative to move Options' sales and support teams closer to key customers and follows a 12 months in which the firm expanded their Midtown office in New York to 100 Park Avenue and opened a further office in Chicago.

The West End location was carefully chosen so that it was within 10 minutes walking distance of a majority of the firm's central London clients thus ensuring a great deal more face time for clients with Options engineers and account management teams. The firm also expects to hire additional senior sales and business staff in the next few months to be based out of the Berkeley Square office.

"As Options continues to scale globally, one of our primary ambitions is to bring the business even closer to our key customers. It's been a little over 12 months since the successful expansion of our office in New York and a central London office at the heart of London's West End was a natural next step. It has long been a key priority and we're delighted to have finally made the move to the City," said Options CEO, Nigel Kneafsey.

"One Berkeley Square is ideal location for Options. As a company, one of our key differentials is the ability to provide client support across all business critical functions in a highly responsive and detailed fashion. This new office, within a ten minute walk of over 50% of our Core platform users and with access to our City and Canary Wharf clients on the Jubilee Line, will further improve this and allow us to be even more responsive to their requirements, both on-going and urgent," Mr Kneafsey concluded.