Alpitour World customers can now use MyBank to pay for their holidays. The payment is made via the customers' bank account, via their own online or mobile banking platform - an environment they know and trust.

Alpitour World is Italy's leading integrated tourism group and the first major tourism company to go live with the MyBank solution. The connection of Alpitour World took place with the support of UniCredit.

"MyBank is the ideal way to pay online for holidays. It is fast and simple and solves all the problems related to spending limits and fraud. MyBank allows our customer to buy from their home easily and safely via credit transfer, knowing that they will still have the full spending capacity on their credit card for their holiday,"

said Enrico Rao, Responsible for Treasury and Finance Alpitour Group.
"We expect a great future for MyBank and look forward to more major banks joining across Europe, which will allow us to sell our products to travellers from outside Italy."

"MyBank supports our corporate clients in growing their online business by providing their customers with a secure and convenient way to pay online", said Fabio Stragiotto, Co-leader for the MyBank program at UniCredit S.p.A. "We have many more in the pipeline."

"We are happy to see more and more companies adding MyBank to their booking sites and web shops. There is a lot of demand from web merchants because customers trust their own bank and this grows the number of people buying online", said John Broxis, Managing Director of MyBank.

The MyBank solution for initiating SEPA Credit Transfers went live in March 2013. The majority of participant banks are located in Italy with other MyBank participants being located in France and Luxembourg. The roll-out phase of the solution is ongoing with more and more payment service providers making the solution available to businesses and public administrations. The online MyBank mandate solution for SEPA Direct Debits is scheduled to go live later in 2014.