Merchant Customer Exchange (MCX) today announced that it will add Paydiant's cloud-based, white label platform to its custom developed mobile commerce infrastructure.
MCX is a group of leading merchants dedicated to improving the shopping experience by offering consumers a widely-accepted, customer-focused and secure mobile commerce platform. MCX merchants represent more than 70 prominent brands with 110,000 locations that process more than $1 trillion in payments annually.
Paydiant's technology will allow MCX member merchants to leverage existing smartphones, point-of-sale (POS) and payment terminals. It will include an easy-to-implement application programming interface (API) to enable MCX members to integrate complete mobile wallet capabilities and value- added services into their own branded iPhone and Android applications. In addition, the solution will allow retailers to avoid sharing sensitive customer information with third parties.
"Mobile payments and offers are a critical customer touch point for merchant brands," said Kevin Laracey, CEO and founder of Paydiant. "We are looking forward to working with MCX to remove the primary obstacles that retailers can face when adopting a mobile payments infrastructure by providing members with greater control over the customer experience. As a result, merchants can engage their customers with the convenience of mobile payments along with personalized offers, promotions and programs that build customer loyalty and increase share of wallet."
MCX also announced that Wendy's® and Acme Fresh Market are among the latest merchants to become MCX merchant members. With restaurants nationwide, Wendy's is the world's third-largest quick-service hamburger company. Acme Fresh Market is a regional grocery store chain with locations throughout Northeast Ohio.
"We are really enthusiastic about the momentum MCX is making as a company. Paydiant adds unique mobile wallet capabilities and proven retail experience that seamlessly complements MCX's existing technology platform. Additionally, the recent addition of Wendy's and Acme Fresh Market underscores the appeal of MCX to merchants of all sizes and across all categories. It also marks MCX's expanding presence in the quick-service restaurant industry," said MCX CEO, Dekkers Davidson. "Both the partnership and recent additions to our MCX merchant members are key milestones as we work to ultimately bring to market the best mobile commerce solution for consumers and merchants alike."