Payfont, the Edinburgh IT identity protection company, recently announced stellar names were joining their Advisory Board, and today announced three more big name are joining their rapidly growing cluster of excellence.
Joining the Payfont Advisory Board is Professor Lachlan MacKinnon, who currently holds the role of Professor of Computing Science at the University of Greenwich and held the immediate past Chair of the UK National Committee of the Council of Professors and Heads of Computing.
Payfont Chief Executive, David Lanc said: "Lachlan has a tremendous academic reputation and extensive experience in applied research and development involving industry relating to security, cyber security and counter measures. His input to Payfont will be invaluable."
Payfont have also brought on board Gordon Moir, an advisor on global regulatory and anti-trust issues, and he was named as one of the UK's Top 100 Lawyers.
David Lanc said: "Gordon is one of the UK's leading telecoms, technology and data protection lawyers and he is Head of Webb Henderson's law practice, a specialist advisory business for telecoms and IT businesses. He was previously global head of the British Telecommunications regulatory teams and the General Counsel of BT Retail. His knowledge of the sector and issues gives added gravitas to the Payfont proposition."
The third member of the trio, like Lachlan MacKinnon, is also from an academic background. Bill Buchanan is a Professor of Computing at Edinburgh Napier University, and leads the Centre for Distributed Computing and Security.
David Lanc said: "Bill Buchanan has a world level presence in the computing and security sectors and has published over 27 academic books and over 200 research papers. His insight into e-Crime and intrusion detection systems is invaluable to our development."
These industry gurus are being attracted by the overwhelming strength of the business proposition that Payfont bring to the market. They have designed an electronic payment system that is simply safe, and cheaper to implement than anything else in the market.
In the UK alone identity fraud and UK card fraud recorded borded by banks iin 2012 rose 19% to £388m with online fraud a staggering £246m, or 63% of the total.
David Lanc said: "The Payfont system brings a generational change of how we can be protected when making any type of financial transaction online. We have the right product at the right time and the calibre of people coming on board with us is a reflection of that."