Bank of Ireland affirms commitment to branch; opens concept outlet on University campus
12 December 2013 | 555 views | 0
Source: Bank of Ireland
Bank of Ireland today formally opened a new concept branch in Dublin City University, incorporating a new open-front design and featuring a digital wall with five zones, allowing customers to interact with the full range of Bank of Ireland services.
With the new DCU branch Bank of Ireland has over 250 branches and retail outlets in the Republic of Ireland including thirteen campus branches.
Located at the heart of the DCU campus in the Henry Grattan Building, the new Bank of Ireland DCU concept branch will serve 15,000 students and staff within DCU, as well as an additional 250,000 visitors to the Helix each year.
Speaking about the opening of the new Bank of Ireland DCU concept branch, Richie Boucher, Group Chief Executive, Bank of Ireland, said "We continue to open branches where we have business opportunities to engage with existing and potential customers. This significant new presence in this prestigious University will deliver strong business growth opportunities. We have a very strong team in place, led by DCU branch manager Bernadette Linnane and this new modern branch is ideally located at the heart of the campus where it will serve staff, students, campus companies and visitors.
Our investment in DCU, which is one of the Top 50 youngest Universities in the world, reaffirms our focus on developing lifelong relationships with customers at important times in their lives and we are very excited about the opportunity to offer financial support and advice to students and staff in DCU over the coming years.
Our national branch network is of vital strategic importance to us and we regard a branch network as an integral part of our multi-channel approach to serving our customers. It is important that each branch is commercially viable through supporting and being supported by their local community, both personal and business customers. Improvements to customer service and investments in efficiency are ongoing across our branch network. Our strategic focus on and investment in our branch network ensures that we are the provider of financial services embedded in local communities in over 250 urban and rural towns and cities throughout the Republic of Ireland, complemented by the major investmen investments we are also making in our payment systems and online and mobile banking services - the fruits of a lot of which we can also see in our DCU concept branch."
Brian MacCraith, President, DCU, commented: "We are very pleased that Bank of Ireland has chosen DCU as the location for its cutting-edge, concept branch. Its design is in keeping with DCU's culture of innovation and it will be an important resource for our students and staff."