NXT-ID adds MasterCard vets to advisory board

Source: NXT-ID

NXT-ID, Inc. (OTCQB: NXTD), a biometrics company focused on the growing m-commerce market, announces the appointment of two key advisory board members, Mr. Lawrence Flanagan and Mr. Ken Moy.

The appointments from the card payment industry align with the company's roll-out and 2014 launch of The Wocket™, a next generation biometrically secure wallet.

"We are honored and excited to have two luminaries of the card payment world on our advisory board," said Gino Pereira, CEO of NXT-ID, Inc. "Their experience is invaluable to our future prospects and growth for The Wocket™. We look forward to growing our advisory board over the next few months with equally talented and experienced individuals."

Mr. Lawrence Flanagan is President and Founder of New Tech Haven since January 2013 and was formerly the Executive Dean at the University of New Haven College of Business. Flanagan is regarded as one of the most accomplished global marketing leaders in the country. Prior to his career in academia, he spent nearly three decades in corporate America as an executive at MasterCard Worldwide, the Procter & Gamble Company and L'Oreal USA.

As the global chief marketing officer at MasterCard, he managed a $1.5 billion budget, directed marketing strategies in more than 50 countries and helped launch the company's hugely successful "Priceless" advertising campaign. He also established strategic partnerships with Major League Baseball, the PGA Tour and Champions League soccer in Europe and was part of the executive team that spearheaded MasterCard's highly successful initial public offering in 2006. He earned six Gold Effie awards from the American Marketing Association, the most prestigious honor among marketing professionals, and was recognized as one of the "25 Most Influential People in Sports" in 2004 by SportBusiness International. In 2008, the NY AdClub named Flanagan "Person of the Year". In 2013, the University of New Haven awarded a Doctor of Business Administration honoris causa to Flanagan.

Flanagan, who is a former national co-chair of the CMO Collective, is active with Save the Children and previously served on the University of New Haven's Board of Governors. He is on the advisory boards of Visitdays.com and Fraud.net.

The second appointment, Mr. Ken Moy, was formerly senior vice president and Group Head of US Emerging Payments at MasterCard Worldwide.

Moy led the execution of the company's digital conversion strategy and managed all aspects of product development and a diverse set of existing products including online and offline payments, authentication solutions, spending controls and alerts services. He launched MasterPass, the firm's digital wallet solution and important pillar to overall strategy, achieving over 25,000 online merchants, and wallet distribution with over 20 financial institutions.

Moy has extensive experience in large-scale rollouts, partnerships, corporate development, strategic planning, business administration and product management, in the technology, commerce and financial services space. He led an exclusive agreement with Google, Citibank and First Data to launch Google Wallet, the first commercially available mobile payment solutions. He also led an exclusive agreement with Intel for access to embedded technology in Intel PCs to deliver enhanced security and user experience for electronic ecommerce.

Prior to his nearly 14 year career at MasterCard, Mr. Moy enjoyed a successful 10 year career at Citibank where he held a range of leadership roles in the firm's payment cards and wholesale banking businesses.

He was a Smart Card Alliance Board Member from 2004-2010 and is a frequent industry speaker and commentator.

Presently, Moy is Founder and President of Harvest Advisors LLC, a provider of strategy, business development and implementation advice to start-ups and technology solution providers in the developing commerce space.

NXT-ID, Inc. released the first images of The Wocket on its corporate website and product website late last week. 

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