BancVue®, creator of Kasasa®, announced today its partnership with MoneyDesktop. The collaboration between the leading personal financial management (PFM) technology and the national brand of rewards checking and savings accounts will arm local institutions with consumer-demanded, profitability-driving products rivaling the megabanks.
Collaboratively, BancVue and MoneyDesktop have enhanced Kasasa 360® to drive account acquisition, account retention and increase cross-selling opportunities. BancVue's updated Kasasa 360 enables account holders to view and track all of their finances in one place, including accounts and loans at other institutions. Further, Kasasa 360 will allow users to view their rewards tied to their Kasasa checking and savings accounts, all within the same integrated platform, creating transparency and access to the rewards dashboard, which actively tracks qualifications. The user experience within Kasasa 360 is fast, secure and built with a mobile end-user in mind, including unique features like Bubble Budgets, designed specifically for maximizing interaction on mobile devices.
"We're incredibly excited to partner with the industry leader in PFM as they share our passion to arm community financial institutions with the tools they need to drive profitability and ultimately succeed," said Gabe Krajicek, Chief Executive Officer of BancVue. "Kasasa 360 offers community financial institutions the technology to meet consumers' demand for more accessible personal financial management while at the same time unlocking valuable customer insights for our institutions."
MoneyDesktop -- who provides mobile and online money management, data analytics and marketing solutions to financial institutions -- is the fastest growing provider in the PFM industry. BancVue and MoneyDesktop have been awarded Finovate's "Best in Show" seven times collectively for their innovative financial services solutions, demonstrating that each company consistently creates envelope-pushing technology platforms for the financial marketplace.
"In today's modern banking environment, a personal financial management platform is absolutely mandatory for community financial institutions looking to become their account holders' primary financial institution and help them achieve their financial goals," said Ryan Caldwell, CEO and founder of MoneyDesktop. "It's really exciting to work with elite companies like BancVue in our shared effort to drive financial engagement between account holders and financial institutions."