Paysafecard group, Europe's leading prepaid payment provider, continues its course of growth. Its market entry into Bulgaria sees the company add one of the few remaining EU countries in which it is not present yet. In Bulgaria, the use of paysafecard is always linked to the online payment account my paysafecard.
my paysafecard allows customers to manage all of their purchased PINs and remaining credit from a single account. In addition to its simple and secure payment process, which requires neither a bank account nor a credit card, my paysafecard users benefit from a greater overview of their balance and past payments.
Just like using paysafecard itself, registering for my paysafecard is free and can be undertaken at www.paysafecard.com/bg-bg. After registering, customers simply have to verify their personal details once by presenting their ID card at a sales outlet. A specially developed web service makes it possible to immediately verify a customer's identification - whereupon customers can quickly and simply make online payments by entering a username and password.
"Our launch in Bulgaria sees us add another important Eastern European market in which a safe and secure prepaid payment method has been long awaited. According to our close analysis, the country offers enormous potential in the realm of alternative payment solutions and we expect rapid adoption and strong demand for our product," comments Michael Müller, CEO of paysafecard group, on the expansion.
Dense sales network through Easypay
A partnership with Easypay - a licensed and highly successful payment institute on the Bulgarian prepaid market - is an essential step towards providing across the board availability. This enables the purchase of paysafecard PINs and the identification process at over 1,000 Easypay shops right from the start. Further sales outlets and trade partners will soon follow. In addition, the new paysafecard app is available in English for the Bulgarian market. Its built-in sales outlet finder makes it possible to quickly and simply find the nearest sales outlet.