The new mobile application combined to the existing "go4sport" customer card, offers a comprehensive multi-channel loyalty program in all company's stores in Germany with the "go4sport" app available in the iTunes store.

Sportpoint will thus enable its customers to benefit from a wide range of functions, driving more loyalty for their consumer, whether they use Go4sport or the mobile application, including collecting bonus points, receiving tailor-made digital coupons and rebates or viewing the latest news and campaigns on their mobile devices. They will also be able to view their bonus in real time and spend through their card prepaid function.

Based on their personal preferences, customers can also opt-in to receive individual digital coupons which they will combine with their bonus points for additional savings. The application also includes a store finder and an overview of SportPoint's current offers.

Being almost a commonplace requirement in retail sales, multi-channel represents an inevitable next step in the evolution of customer loyalty concepts", says Jochen Freese, CEO of easycash Loyalty Solutions. "With this comprehensive solution combining mobile devices and a smart card, Sportpoint and easycash Loyalty Solutions take loyalty a step ahead, providing simple, fast and convenient loyalty programs".

The intelligent systems of easycash Loyalty Solutions allow Sportpoint to individually address each customer", adds Thomas Jander, CEO of Sportpoint Handels GmbH & Co. KG. "Their services have won us many a loyal shopper and I am confident the new app lays the groundwork for many more."