The company's proven digital on-demand production technology provides financial institutions a more effective strategy to manufacture, personalize and fulfill Europay/MasterCard/Visa (EMV) chip cards with better cost control and return on investment.

"For card issuers, the migration to EMV chip cards is filled with unknowns"

EMV On-Demand is an open-source, universal EMV platform that provides flexible data integration and supports online/offline card authentication as well as various cardholder verification methods. Arroweye was the first company approved by all four major networks to produce payment cards on-demand, and its innovative technology platform is now approved by Visa and MasterCard for EMV on-demand card production.

"For card issuers, the migration to EMV chip cards is filled with unknowns," said Render Dahiya, Arroweye Solutions CEO. "From increased production costs to uncertainty about overall return on investment, it's no surprise issuers are apprehensive about transitioning their programs. EMV On-Demand enables financial institutions to control costs when testing select EMV card programs, without losing program flexibility or speed to market. With our unique platform, issuers can access more choices, which help boost program performance and customer relationships, while evaluating the other considerations of integrating EMV into their portfolio."

EMV On-Demand is powered by Arroweye's proven digital on-demand production platform, which requires no inventory management with a card marketing technology that can launch programs from setup to card fulfillment package all within days. For more than a decade, Arroweye has built its reputation on its revolutionary digital on-demand card production and fulfillment technology. Now, Arroweye is taking the uncertainty out of EMV card production by extending the benefits of digital on-demand into an EMV platform.

"A one-size-fits-all model simply doesn't work in today's market and the EMV transnsition is no exception," added Dahiya. "Issuers don't have to sacrifice flexibility and program performance because they're adopting EMV. With EMV On-Demand, financial institutions can incorporate customers' unique preferences and dynamic rich content into individual card marketing campaigns. Card programs can gain greater brand relevance and usage differentiating from the competition in the international market that comes with EMV."