Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has partnered with personal finance manager OnTrees to market the Virtual Piggy payment solution.
OnTrees is a free finance tool available on web and iPhone, designed to help people manage their money better. The relationship with Virtual Piggy will enable OnTrees to reach out to parents who value careful spending and the importance of household budgets. The partnership comes at a time when it has become increasingly important for parents to be able to monitor and control their child's spending, especially as online and in-app sales grow. From September 2014, financial education is to become part of the National Curriculum within UK schools.
Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use. Virtual Piggy will be promoting the OnTrees application via its new mobile app and its website.
Virtual Piggy General Manager EMEA, Joe Peden says, "We're pleased to align with another company dedicated to teaching financial management. At Virtual Piggy, we believe in encouraging financial literacy at an early age and we're excited to partner with OnTrees to further facilitate this."
OnTrees Managing Director, Charlie Mortimer says, "We're really excited about the partnership as there is significant crossover in our objectives, particularly in terms of increasing financial literacy. It's vital that future generations learn the importance of looking after their own money and Virtual Piggy will be a great asset in helping us to promote this message."