Grant Victor establishes ATM loyalty programme with AppCard

Source: Grant Victor

Grant Victor, the foremost retail-style ATM service and solutions provider in North America, today announced a partnership with AppCard Inc., provider of an innovative customer loyalty solution, to provide the industry's first integrated ATM loyalty program for retailers, merchants, and ATM operators.

"This is an exciting new development within the industry. AppCard brings an incredible amount of expertise and innovation related to customer loyalty, which once integrated to the ATM will change the way the value of ATMs is perceived by a merchant, retailer, hotel operator, etc.," said Jeff Matthews, CEO of Grant Victor.

Current and future integrations of AppCard's technology into ATM machines provide promising opportunities. Retailers and merchants utilizing the AppCard loyalty program will eventually have the option of awarding additional loyalty points through ATM usage, have access to powerful consumer shopping behavior analytics, and provide personalized offers at time of ATM usage to drive incremental purchases within the location. "With this new unique product offering, there will be new visibility into the usage patterns of ATM consumers in the marketplace. Utilizing patent-pending technology, we will finally understand and substantiate the spending uplift provided by an ATM within a location," continued Matthews.

"We look forward to an ongoing strategic partnership with Grant Victor in the ATM industry. Together we will further our integration in an effort to drive loyalty and value to ATM locations. Grant Victor's industry leadership, expertise and reach, paired with our solution will fill an important void that has always existed in the ATM industry," said Yair Goldfinger, CEO and Co-founder of AppCard.

The partnership and integration will be showcased at the upcoming National Association of Convenience Stores conference held October 13th - 15th in Atlanta, GA.

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