PKO Bank Polski boosts campaign response rates with KXEN
19 September 2013 | 1500 views | 0
KXEN, the leading provider of predictive analytics for business users, today announced that PKO Bank Polski, Poland's largest banking institution, has successfully deployed KXEN's InfiniteInsight® to optimize marketing campaigns across its customer-facing channels, including digital marketing programs on the company's website, by email and on mobile devices.
PKO Bank Polski analyzes customer behaviors, preferences and channel usage with KXEN to personalize marketing offers for its financial products and services which have increased campaign response rates by as much as 495 percent.
"KXEN's ease-of-use and accurate insights have allowed us to implement a best-in-class approach to big data. In a matter of months, predictive models built with InfiniteInsight® have helped to improve overall customer satisfaction, loyalty and retention, thereby helping drive millions of dollars in annual revenue," said Jarosław Grygolec, Expert in Analytical CRM at PKO Bank Polski. "As the core analytical engine used to optimize each and every customer interaction no matter where it takes place, KXEN is a vital tool in our marketing strategy."
In a Teradata data warehouse, PKO Bank Polski compiles terabytes of data for its more than seven million customers to create a 360-degree customer view that consists of more than 400 attributes and rising which describe customer behaviors, demographics and channel preferences. Using KXEN to analyze this big data, the company builds and deploys segmentation and propensity models daily to their Aprimo campaign management system to deliver the right offer for the right customer at the right time.
"We are delighted to partner with PKO Bank Polski to integrate predictive analytics into the company's marketing campaigns. It's a great example of how big data can bring big insights that fuel superior results for customer-centric marketing teams," said John Ball, CEO of KXEN.