The new billing option will better unify mobile carrier billing services across the major US mobile networks, cutting lead times and costs. Differences between mobile operators have previously caused bureaucratic problems for clients. This will significantly harmonise services into one distinct platform, backed by txtNation's technical and support expertise.

txtNation is no stranger to direct carrier billing technology. The UK-based company, recently finding itself on the prestigious Mobile Entertainment Top 50 Mobile Innovators list, has led the way in bringing DOB to market and in accessible new ways. This is on the back of the company's experience with the UK's Payforit scheme and Sweden's WyWallet.

Such developments in the US reduce the difficulties of market and technical fragmentation as well as the lack of consistent usability. Potentially, the new mobile payment option will open the market to those who were previously put off by the difficulties associated with launching premium services in the US.

Ashley Cross, txtNation's COO, commented that "our worldwide platform is about to bring a whole new level of service to those doing business in the states and we're excited to see this handed to our clients, many of whom have been calling for such an answer to the fragmentation of approach in that market. This will truly help provide a consistent, frictionless payment system for mobile user in the US."