Along with strong demand for its platform, tradable has experienced many requests from clients for marketing, content creation, analytics, and CRM services. To meet those needs, Shift Forex will provide clients with solutions to launch, build, and grow their FX businesses around tradable's leading-edge ecosystem. Shift will also offer established FX brands a way to successfully transition to tradable.

"Beyond innovative FX technology and a redefined trading experience, we've always wanted to provide best-in-class content and marketing solutions to clients," said tradable CEO, Jannick Malling. "Shift's focus has been on leveraging marketing and content expertise to allow new and existing FX brands to launch and grow revenues quickly. The relationship is a natural fit, and we're excited to have clients work with Shift to achieve their goals."

Shift Forex co-founder Justin Gilmore added, "We are delighted to partner with tradable to develop the next generation of leading FX brands, and to help established forex businesses maximize the potential of working with tradable's unique offering. Our goal in consulting FX businesses has always been to maximize the return on investment in our services; working with tradable's clients gives us the opportunity to do so with clients who are offering the latest platform and experience to their customers."