NCR makes inroads in Chinese shopping malls

NCR Corporation (NYSE:NCR) announced today that it is providing retail technology solutions to four major shopping malls in China: Beijing Baishang Life Mall, Chengdu Global Shopping Mall Ocean Amusement Park, Chengde Golden Dragon Royal Shopping Mall and Baoding Ginza Mall.

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The malls are partnering with NCR to enhance the shopping experience with faster, more personalized check-out experiences. For shop owners, fast, efficient and personalized checkout leads to increased sales opportunities and overall customer satisfaction.

The 240 NCR RealPOSTM point-of-sale (POS) terminals were sold through NCR's major retail distributor in China, Beijing Ankexinchuang Science and Technology Development Co. Ltd Company ("Beijing Ankexinchuang") and will be installed this year.

"The four shopping malls selected NCR technology for its flexible design, stability and long life expectancy, which allows these malls to maximize return on investment and are in line with their goals of creating quality shopping experiences for their customers," said Hua Qiang Zhang, Sales Director of Beijing Ankexinchuang.

Beijing Baishang Life Mall is the biggest commercial complex in the city's south. Chengdu Global shopping Mall Ocean Amusement Park is the city's newly launched high-style one-stop shopping complex for shopping, hospitality, entertainment and leisure. When completed in August, Chengde Golden Dragon Royal Shopping Mall will be the largest shopping centre of the city. And Baoding Ginza Mall is the city's first landmark commercial building complex.

"NCR's technology solutions make everyday easier for shoppers by delivering fast, convenient shopping experiences, and for store owners and employees by offering ease-of-use, high reliability and low energy use," said NCR Retail Vice President, Asia Pacific, Ross Checkley, "As our key retail channel partner in China, Beijing Ankexinchuang possesses strong local retail industry expertise and is able to extend NCR's world leading retail products to a wider geographical reach."

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