Paydiant, provider of a cloud-based mobile wallet, cardless ATM access and offer redemption platform, today announced that Harris Teeter, Inc., a Mid-Atlantic grocery chain that operates over 200 stores in eight states and the District of Columbia, will deploy a pilot of Paydiant's white label mobile wallet as part of their Express Lane™ online shopping service in Matthews, N.C. beginning this month. The pilot store is located in Matthews Festival Shopping Center at 1811 Matthews Township Pkwy.
The initial deployment will allow Harris Teeter Express Lane customers to use the Harris Teeter mobile wallet called "HT Express Pay" to pay for groceries ordered online. Payment will occur from within a customer's vehicle at Express Lane curbside pick-up locations. Once the Harris Teeter mobile wallet app is downloaded to the customer's iPhone® or Android™ smartphone and payment cards are linked to the wallet, the customer will simply scan a QR code presented to them on a Verifone® handheld mobile point of sale device. From there, the customer uses the mobile wallet to choose which of their major credit cards to use to complete the transaction, taps the "pay" button, and then a digital receipt is automatically sent to the customer's mobile device.
Later this year, in an industry first for a large retailer, Harris Teeter will also accept other Paydiant-powered mobile wallets from banks and card-issuers in the HT Express Lane. Providing wallet acceptance reciprocity is core to Paydiant's white label strategy, and delivers distribution, co-marketing and consumer benefits to both retailers and banks that have issued wallets on the Paydiant platform.
Upon the successful pilot and in subsequent phases of the deployment, the Paydiant mobile wallet platform will be incorporated into Harris Teeter's existing consumer-facing mobile application, ht mobile™.
"Harris Teeter is an innovative, service-oriented retailer that clearly strives to build and maintain loyalty among its customers in everything it does," said Chris Gardner, co-founder of Paydiant. "Paydiant's white-label mobile wallet platform is as much about enhancing loyalty as it is about enabling mobile payments. That is where much of the value lies and Harris Teeter is taking full advantage of those capabilities."