ISE Gemini launched trading with six symbols -- Walt Disney Co. (DIS), NetApp Inc. (NTAP), Texas Instruments Inc. (TXN), Goldcorp Inc. (GG), NVIDIA Corp. (NVDA), and Dow Chemical Co. (DOW) -- and plans to add additional products over the next several weeks until it has ultimately listed all of the most active options classes. The new exchange offers maker-taker pricing combined with ISE's patented pro-rata and customer priority market structure.

"The ISE Gemini name represents technology, innovation and working together as a team to accomplish a milestone," said Gary Katz, President and CEO of ISE. "With yesterday's successful launch of ISE Gemini, we reached that milestone. We are proud to offer a new trading venue to the market with the same high standards in technology and customer service that members have come to expect of ISE."

Boris Ilyevsky, Managing Director of ISE's options exchanges, added, "ISE Gemini delivers a competitive alternative in the maker-taker segment of the options market. We believe that existing members of ISE will benefit from joining ISE Gemini and having access to two exchanges with uniquely targeted pricing models that use a common technology platform. The ISE Gemini launch is an important first step and we look forward to growing the exchange to benefit current and future members."