MoneyDesktop, a provider of personal financial management (PFM), data analytics and marketing solutions, has partnered with Lebanon, Tenn.-based Wilson Bank & Trust to offer online and mobile financial management tools to its account holders.
The bank has seen more than 25 percent of its nearly 20 thousand active online banking users adopt the tool in its first three months.
Wilson Bank & Trust, with 25 locations throughout middle Tennessee and more than $1.7 billion in assets, launched PFM to provide customers with a better way to manage their finances. After an extensive selection process spanning nearly 18 months, the bank chose MoneyDesktop as its PFM provider based on the company's comprehensive data aggregation capabilities and the superior look and feel of the MoneyDesktop user interface.
"We wanted to provide a tool that wouldn't just be a check-off of the PFM box, but would provide our customers with a 'wow' experience - MoneyDesktop delivers that," said John McDearman, executive vice president for Wilson Bank & Trust. "This tool offers something for every customer. Whether it's simple expense tracking, budgeting for a major purchase or preparing for retirement, everybody can use it in some way."
The MoneyDesktop platform is offered as a free service through Wilson Bank & Trust's online banking and allows customers to aggregate all accounts in one location, visualize spending habits, create budgets and manage debt. Strong early adoption has been driven by an aggressive marketing campaign that includes in-branch, email and online advertising, as well as personal customer demos of MoneyDesktop's MoneyMobile iPad application inside each Wilson Bank & Trust community financial center.
"We were concerned that the hype might lead to some unrealistic expectations, but we have been thrilled with the numbers and the positive feedback we've received from customers," added McDearman.
Along with launching PFM from MoneyDesktop, Wilson Bank & Trust will also be one of the first institutions to implement the company's data-driven analytics and marketing tools, Insight© and Target©. The tools aggregate account holder information from the PFM platform and will allow the bank to create highly cucustomized marketing campaigns.
"We are honored to work with such a forward thinking institution like Wilson Bank and Trust that is constantly looking for more ways to better serve its customers," Ryan Caldwell, CEO and founder of MoneyDesktop said. "By implementing Insight and Target, Wilson Bank and Trust continues its mandate of taking exceptional care of their customers by ensuring that their users will always be aware of the significant savings the bank can offer them. It is really exciting to see financial institutions like Wilson Bank and Trust protect its customers and lead the industry into the new age."