Wilde will be driving SSP's expansion plans both in the UK and internationally and will focus on developing the brand reputation the company has established for delivering expertise, knowledge and value to its customers.

"Pam is a fantastic addition to our senior team," says Laurence Walker. "Her wide ranging experience in financial services marketing will be central in allowing us to hit our ambitious corporate goals and global expansion plans."

He adds: "We have a very strong story to tell and Pam will help us develop the way we tell that story and the number of people we tell it to."

Wilde has 25 years experience in marketing and business development, with almost 20 of these coming from the financial services sector. Senior positions at Barclays Premier Banking and Lloyds TSB have given her significant exposure to the insurance market and this all round offering will be very valuable to SSP.

A proven marketeer in both the B2C and B2B environments, Wilde has successfully developed and implemented marketing strategies, customer propositions and best practice in a range of companies.

She says: "SSP has long been at the forefront of the insurance IT sector, and with good reason. I'm looking forward to keeping it there and strengthening its position in existing markets, whilst developing and growing newer markets.

"The strength and breadth of SSP's solutions for brokers, MGAs and insurance companies means it is incredibly important to make sure existing and potential customers alike understand the full range of what SSP offers, and the way it can improve the efficiency and speed with which they operate. My energies will be focused on ensuring this message is effectively told to a wide ranging global audience."