Mitek (MITK), a leading mobile imaging software solutions provider, today announced that Scott Carter has joined the company as Chief Marketing Officer.
In this role, Carter is responsible for driving growth through the execution of new product and marketing initiatives for financial services, insurance, and other industries in which Mobile Imaging is becoming pivotal.
"Scott brings over twenty years of leadership experience in financial services, payments and related industries to Mitek in the newly created role of Chief Marketing Officer," said James DeBello, Mitek Systems president and CEO. "His expertise in crafting solutions to meet market needs combined with his deep understanding of risk management, analytics and big data will enable him to help Mitek increase revenue both domestically and internationally."
Prior to joining Mitek, Carter was Senior Vice President and Managing Director, Global Analytics and Fraud Solutions at Experian where he had responsibility for these P&Ls. In this role, he oversaw global functions including product management as well as executed organic and M&A growth strategies. He has also worked closely with strategic partners to optimize go-to-market effectiveness and build revenue.
"Mitek's mobile imaging solutions reduce friction for mobile users by using the camera as a keyboard," said Carter. "Due to the unprecedented adoption of mobile devices, I believe that Mitek has significant opportunity for growth and feel that with my experience I can help the company capitalize on the market advantage mobile imaging has to offer."
Earlier in his career, Carter worked in financial services where he held a variety of senior leadership roles in marketing, product management, operations and risk management. He served as CMO of the credit card division at First Union, the fifth largest bank in the U.S. before the portfolio was acquired by MBNA. Carter also held a variety of software product management, sales and consulting roles at FICO, through their acquisition of HNC Software.
Scott Carter holds a BA and a MBA from University of Delaware - Lerner College of Business and Economics.